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Case Study — 04

Navira Settlement Services

Newcomer Settlement SupportToronto, Ontario

A complete brand and digital growth strategy created to help newcomers discover, trust, and book Navira’s settlement services before arriving in Canada.

Navira Settlement Services
MarkitMe Case Study

Project Overview

The storybehind the work.

Navira Settlement Services is a Toronto-based company built to make sure newcomers to Canada never feel lost.

From airport pickup and SIN registration to health cards, bank accounts, and temporary accommodation, Navira supports newcomers during their first weeks in Canada.

The service was valuable, but very few people knew it existed. Markit Me was brought in to close the gap between a strong service and the people who needed it.

The Challenge

What neededto change.

Trust is essential when people are planning a move to a new country. Newcomers research carefully and look for credibility before choosing a service.

Navira had no established visual brand, no website that built confidence, no social media presence, and no advertising strategy to reach people planning their move to Canada.

01

No established visual brand or consistent identity.

02

No website experience that built trust.

03

No active social media presence.

04

The target audience had difficulty finding Navira online.

05

No paid strategy was reaching people before they arrived in Canada.

What MarkitMe Did

Strategy turnedinto action.

01

Brand Identity & Design

We created a warm, professional, and approachable brand with a logo, typography, colour palette, and complete guidelines.

02

Website Design

We built a mobile-first website with clear service information, simple pricing, strong calls to action, and an easy booking journey.

03

Social Media Management

Consistent content across Instagram, Facebook, and TikTok provided helpful newcomer information and relatable arrival experiences.

04

Facebook & Instagram Ads

Targeted campaigns reached people outside Canada who were actively researching relocation and preparing for arrival.

The Outcome

Results thatmoved the business.

2.6x

Website Traffic Growth

72%

Growth in Social Media Following

3.8x

Return on Ad Spend

48%

Increase in Consultation Bookings

What Changed

A strongerdigital presence.

Navira now has a brand that builds trust from the first interaction.

The website turns interested visitors into consultation bookings.

Social media reaches newcomers with useful and relevant information.

Advertising connects the service with people planning their move at the right time.

Good marketing closed the gap between a valuable newcomer service and the people who needed it before arriving in Canada.

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